Digital marketing frequently asked questions
Straight answers to the questions small business owners ask us most, in plain English. Don't see yours? Call or text Trevor and ask.
Working with Backroads Digital
Where are you located, and what areas do you serve?
We are based in Bonham, Texas, and serve small towns across North and Northeast Texas, from Bonham to Sulphur Springs. That includes 17 counties, from Fannin, Grayson, Lamar, Hunt and Delta out to the surrounding areas.
Small-town businesses outside Texas are welcome too. Most of our work happens by phone, text, email and video call; event social media and in-person meetings are for our Texas home area.
Who will I actually work with?
You work directly with Trevor Williams, the owner. You won't get passed off to a team or stuck in a system.
How much do your services cost?
Every service page lists its packages and prices. For example, social media management starts at $750 a month, social media setup starts at $225, and website builds start at $1,500. You will know the price before any work starts.
Websites and SEO
Do I really need a website if I have social media?
Yes. Social media is borrowed space. A website is owned space.
Your website builds credibility, helps you rank on Google, and turns visitors into customers, even when social media slows down.
Can you update my existing website?
In many cases, yes. We can improve:
- Layout
- How it works on phones
- Speed
- SEO structure
- Calls to action
All without rebuilding from scratch if it isn't necessary.
What is SEO, in simple terms?
SEO (search engine optimization) helps your business show up when someone searches for services like yours on Google, especially locally. For example, "plumber near me," "best photographer in Bonham," or "roof repair North Texas."
How long does SEO take to show results?
Results typically take 3 to 6 months, and they keep building over time as Google learns to trust your site.
Do you guarantee #1 on Google?
No honest agency can guarantee rankings. What we guarantee is solid strategy, proper setup, and ongoing improvements that increase your visibility over time.
Can you help with my Google Business Profile?
Yes. We optimize:
- Categories
- Service descriptions
- Photos
- Posts
- Basic review guidance
This is especially important for local businesses in smaller communities.
Email and text message marketing
Is email marketing still effective?
Absolutely. Email marketing consistently delivers one of the highest returns of any digital marketing when it is done right. It lets you:
- Stay connected with past customers
- Promote offers
- Share updates
- Drive repeat business
How often should businesses send emails?
For most small businesses, 1 to 4 emails per month works well without overwhelming subscribers.
What about text message marketing?
Text message (SMS) marketing works extremely well for:
- Appointment reminders
- Promotions
- Limited-time offers
- Event reminders
Texts are opened far more often than emails, but they must be used strategically and responsibly, and only with people who opted in.
Do you help set up email and text platforms?
Yes. We can:
- Set up your email platform
- Create branded templates
- Organize your contact lists
- Connect text message systems
- Build automations, as an add-on
DVD and VHS digitizing
What can you digitize, and what does it cost?
DVDs and VHS tapes, converted to MP4 video files. It costs $20 per DVD or tape. Game film is $5 per game or $20 a disc, and if a disc or tape holds more than 4 games you only pay $20 for it.
How do I get my videos back?
On a flash drive or external hard drive, uploaded to YouTube, or both. Drives cost extra unless you bring your own.
Still have a question?
Call or text Trevor, or send a message. You'll get a straight answer from the owner.
Social media
How long does social media marketing take to work?
Social media is a visibility strategy, not an overnight fix. Most businesses begin seeing momentum within 30 to 90 days when posting consistently. The real growth comes from steady branding, strong messaging, and staying visible over time.
How often should my business post?
For most small businesses in North Texas, 2 to 4 posts per week is a strong starting point. Consistency matters more than posting every day.
Do you create the content for us?
Yes. We create:
You can review content before it goes live.
Do I have to be on camera?
No. While video performs well, we can build strong engagement using:
What platforms do you manage?
We work with Facebook, Instagram, X/Twitter, Threads, Snapchat, TikTok and other major platforms, depending on your business goals.
How do I know if my social media is working?
We track:
We focus on visibility, trust and conversions, not vanity metrics.
Social media managementSocial media setup