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The Small-Town Business Marketing Checklist

31 Things Every Local Business Should Do Online

Most customers check Google, Facebook or Instagram before they visit a business. Go through 31 simple checks, count how many you can tick, and get your Visibility Score: a quick read on how easy your business is to find online, and what to fix first.

  • A 10-page PDF you can print or read on your phone
  • Plain English, no marketing jargon
  • A simple score to see where you stand

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What's inside

Five sections, 31 checks. Here are a few from each one.

  1. Section 1 of 5

    Google Presence

    8 checks

    • Claim your Google Business Profile
    • Upload at least 10 photos of your business

  2. Section 2 of 5

    Your Website

    8 checks

    • Your website works well on mobile phones
    • Your homepage includes a clear call to action

  3. Section 3 of 5

    Social Media

    6 checks

    • Your posts include real photos of your products or work
    • You respond to comments and messages

  4. Section 4 of 5

    Local Visibility

    5 checks

    • Your business is listed in local directories
    • Your website mentions the towns or counties you serve

  5. Section 5 of 5

    Consistency and Branding

    4 checks

    • Your business name is spelled the same everywhere online
    • Your phone number and address are consistent across platforms

  6. Your Visibility Score

    Count the boxes you checked to see where your business stands, and which section to tackle first.

    Get the checklist