Digital marketing for small businesses inCommerce, Texas
Backroads Digital helps Commerce businesses reach both students and longtime residents, with social media, websites, local SEO, and email and text marketing. We are based in Bonham.
Hunt County. Home to about 9,100 people.
One of the smallest college towns in Texas
Commerce has about 9,100 people and has been home to East Texas A&M University since 1894. The university has more than 12,000 students, which makes Commerce one of the smallest college towns in Texas.
That mix shapes local business. Every year brings a new wave of students who have never heard of you, alongside families who have lived in Hunt County for generations.
Trevor knows Commerce firsthand. He spent two years as a student at what is now East Texas A&M and worked at the Walmart in town while he was in school. He and his wife spent plenty of date nights at Los Mochis Mexican Restaurant back then.
Where we would start for a Commerce business
Meet students where they look
Students find places on Instagram, TikTok and Google Maps. Active social pages and short videos help a new class discover you each fall.
Keep locals in the loop
Facebook posts and an email or text list keep year-round residents coming back when the semester ends.
Show up on campus weekends
Game days and campus events bring families into town. Posts and Google updates timed for those weekends help them find you.
Services for Commerce businesses
Pick one or put a few together. Every price is listed up front.
- Social media managementPlanned, branded posts with captions and hashtags, scheduled for you, with a monthly report on how they did.From $750 a month
- Website designFast, mobile-friendly websites built to turn visitors into calls, plus redesigns of sites that are falling behind.New sites $1,500 to $4,000. Redesigns from $1,200
- Local SEOKeyword research, on-page SEO, Google Business Profile work and answer engine optimization so you show up locally.$500 to $2,000 a month
- Email marketingNewsletters and campaigns planned, written, designed and scheduled, plus platform setup if you need it.$500 to $1,500 a month. Setup $300 to $750
- DVD and VHS digitizingFamily videos, church recordings and game film converted from DVD and VHS to digital files you can watch, share and back up.$20 per DVD or VHS tape. Game film $5 a game
- All servicesSocial media setup, paid ads, event posting, short-form video, text message marketing and more.
Questions from Commerce business owners
How do I reach college students in Commerce?
Be where they search: Google Maps, Instagram and TikTok. Real photos, quick replies and short videos tend to work better with students than polished ads.
Do you work with businesses in Commerce?
Yes. Commerce is in Hunt County, part of our home area.
Also serving Hunt County and nearby towns
Hunt County: Greenville, Wolfe City, Celeste, Caddo Mills, Quinlan, Lone Oak.
Let's talk about your Commerce business. Call or text Trevor at 903-300-6209, and you'll get a straight answer from the owner.