Digital marketing for small businesses inParis, Texas
Backroads Digital helps Paris businesses get found by the whole region that comes to town for shopping and health care, with social media, websites, local SEO, and email and text marketing. We are based west of Paris in Bonham.
Lamar County. Home to about 24,200 people.
A regional hub for Northeast Texas
Paris is the Lamar County seat, with about 24,200 people at the western edge of the Piney Woods. Its 65-foot Eiffel Tower replica, topped with a giant red cowboy hat, is one of the best-known landmarks in Northeast Texas.
Paris is a center of health care for much of Northeast Texas and Southeast Oklahoma, and Paris Junior College is here too. That means local businesses serve customers who drive in from a lot of smaller towns around it.
Paris is a regular stop for Trevor's family. About once a month they meet his wife's family there to eat at local favorites like The Fish Fry and TaMolly's. It's also where Trevor and his wife had their first date: dinner at Chili's and a movie.
Where we would start for a Paris business
Be found from the surrounding towns
People drive into Paris from all over the region. A website and Google profile that name the towns you serve help those out-of-town customers find you.
Make a strong first impression
Visitors decide quickly. Real photos, clear hours and current posts show you are open, local and ready for them.
Turn one visit into a regular
An email or text list gives customers from out of town a reason to come back on their next trip in.
Services for Paris businesses
Pick one or put a few together. Every price is listed up front.
- Social media managementPlanned, branded posts with captions and hashtags, scheduled for you, with a monthly report on how they did.From $750 a month
- Website designFast, mobile-friendly websites built to turn visitors into calls, plus redesigns of sites that are falling behind.New sites $1,500 to $4,000. Redesigns from $1,200
- Local SEOKeyword research, on-page SEO, Google Business Profile work and answer engine optimization so you show up locally.$500 to $2,000 a month
- Email marketingNewsletters and campaigns planned, written, designed and scheduled, plus platform setup if you need it.$500 to $1,500 a month. Setup $300 to $750
- DVD and VHS digitizingFamily videos, church recordings and game film converted from DVD and VHS to digital files you can watch, share and back up.$20 per DVD or VHS tape. Game film $5 a game
- All servicesSocial media setup, paid ads, event posting, short-form video, text message marketing and more.
Questions from Paris business owners
Do you work with businesses in Paris and Lamar County?
Yes. Lamar County is part of our home area, just east of Fannin County.
How do I reach customers from the towns around Paris?
Name those towns on your website, keep your Google Business Profile complete, and use social posts and targeted ads to reach people across the area.
Also serving Lamar County and nearby towns
Lamar County: Reno, Blossom, Deport, Roxton.
Let's talk about your Paris business. Call or text Trevor at 903-300-6209, and you'll get a straight answer from the owner.