Digital marketing for small businesses inSherman, Texas
Backroads Digital helps Sherman small businesses compete for attention in the biggest city in Texoma, with social media, websites, local SEO, and email and text marketing. We are based just east in Bonham.
Grayson County. Home to about 43,600 people.
Standing out in the largest city in Texoma
Sherman is the Grayson County seat and, with about 43,600 people, the largest city in the Texoma region. It sits on US 75 between Dallas and Lake Texoma and is home to Austin College, the oldest college in Texas still operating under its original charter.
A bigger market means more competition. Local shops and service businesses are often listed next to regional chains, so being easy to find and easy to trust online matters even more here.
Trevor is in Sherman often, shopping or making a quick Sam's Club run, so he sees firsthand how many choices Sherman shoppers have.
Where we would start for a Sherman business
Win the local search results
With more businesses competing for the same searches, a complete Google Business Profile, steady reviews and a fast website help you show up ahead of the chains.
Look established at a glance
Consistent branding across your website and social pages tells newcomers along the US 75 corridor that you are a real, local business worth calling.
Reach new neighbors with ads
Targeted social media ads can put your business in front of people in Sherman and nearby towns who have not found you yet.
Services for Sherman businesses
Pick one or put a few together. Every price is listed up front.
- Social media managementPlanned, branded posts with captions and hashtags, scheduled for you, with a monthly report on how they did.From $750 a month
- Website designFast, mobile-friendly websites built to turn visitors into calls, plus redesigns of sites that are falling behind.New sites $1,500 to $4,000. Redesigns from $1,200
- Local SEOKeyword research, on-page SEO, Google Business Profile work and answer engine optimization so you show up locally.$500 to $2,000 a month
- Email marketingNewsletters and campaigns planned, written, designed and scheduled, plus platform setup if you need it.$500 to $1,500 a month. Setup $300 to $750
- DVD and VHS digitizingFamily videos, church recordings and game film converted from DVD and VHS to digital files you can watch, share and back up.$20 per DVD or VHS tape. Game film $5 a game
- All servicesSocial media setup, paid ads, event posting, short-form video, text message marketing and more.
Questions from Sherman business owners
Do you work with businesses in Sherman?
Yes. Sherman is part of our home area in Grayson County, just west of Bonham along US 82.
Can a small business compete with chains in Sherman?
Yes. Chains have bigger budgets, but local businesses can win on trust: real photos, quick replies, steady reviews and a profile that shows you are part of the community.
Also serving Grayson County and nearby towns
Grayson County: Denison, Whitesboro, Van Alstyne, Howe, Pottsboro, Bells, Whitewright, Tom Bean, Gunter, Collinsville, Tioga.
Let's talk about your Sherman business. Call or text Trevor at 903-300-6209, and you'll get a straight answer from the owner.